Un excellent article de prospective sur la mesure d'efficacité des réseaux sociaux.
"One of the biggest frustrations in social media is the inability to measure its value. There’s no standard metric which is consistently used, which makes it incredibly difficult to work out how well a campaign did. Do we measure based on impressions? Traffic driven to sites? Engagement? Advocacy? Net promoter score? Or simply the amount of fans/followers?"
Commentaires